10PPrograms + SolutionsGive monthly Our story · Since 2014
Built inside.Built to last.
A lived-experience-led emotional literacy movement born from necessity inside New Folsom—and built for anyone with a heartbeat.
A decade of changing the narrative
One person was told:
“Do something about it.”
So he did.
In 2014, New Folsom was marked by violence, overdose, racial tension, and an overwhelming sense of hopelessness. Sam Brown began shaping his lived experience into curriculum. Thirty people joined the first group. The approach spread across the institution to roughly 2,200 people—including mental-health and administrative-segregation housing.
Thirty people begin
The first 10P workshop opens inside a maximum-security Level IV prison.
The institution takes notice
Participation expands and 10P reaches the front page of the Inside CDCR newsletter.
Sam comes home
After 24 years, the founder brings the model beyond the walls.
The meaning expands
10P serves prisons, youth, families, athletes, disabled communities, schools, workplaces, and circles.
“A Powerful Person’s Portfolio is Positive Programming and Prior Preparation to Provide Phenomenal Possibilities.”
What 10P means today
THE NEXT POSSIBILITY STARTS HERE.